The Web Analytics Association (WAA) recently released their second annual web analytics outlook survey for 2009. The WAA was able to gain participation from over 650 web analytics practitioners, that included diverse respondents from all around the world. There was overwhelming agreement on three company fronts: budgets are tight, training and best practices consulting are important, and we are still trying to get the message through to top management. Other key highlights from the report include the following:
- Over 96% of respondents indicated they either plan to maintain current spending levels or increase spending on web analytics in 2010.
- 65% of participants revealed a demand to focus more business decisions and implementation of initiates based on web analytics in the coming year.
- Almost 81% of respondents plan to invest in consulting and staffing efforts pertaining to maximizing existing analytics tools.
Please comment and offer any insights you have on web analytics! Please feel free to visit the WAA official site and read the entire report and other valuable content.
http://www.webanalyticsassociation.org/
No comments:
Post a Comment