It appears the more I understand about the topic of pitching bloggers, there are many who seem to be labeled as grass roots journalists, the more amazed I am that people tend to overlook that blog operators have a job to do. In the case of pitching ideas or stories to bloggers, it is abundantly clear that the easier you can make your story for your target...the better! In reference to press releases; people attempting to raise awareness about an issue or in support of a cause are more likely to get these items printed if they are personalized. Ideally, many of the press releases received will be in response to a story or feature recently featured on the blog site. Additionally it is essential that you are certain that the material you are offering to bloggers, fits within their niche or website focus. In researching blogger relations outside of class material, I often encounter the C's of blogger relations:
- Concept: What's the compelling plan
- Context: Why is it relevant to them
- Consumption: Create a package that makes it easy for bloggers to write their story
- Credibility: What makes you credible? Become the expert
- Community: Join it, participate without expectations
- Conversation: You are not invited to the conversation as a marketer. This is about people so be articulate, responsive, and resourceful
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