It is interesting to watch the recent events unfold pertaining to the negative claims made against Nestle. I recently blogged about the Greenpeace organization and their effective use of social media applications. This blog is now being reaffirmed by the tremendous attention and mass displays of online support for the organization's calls to action against Nestle. Nestle is being accused of using palm oil in their products that are purchased from a company that may destroy rain forests in southeast Asia. Greenpeace encouraged members to bombard the Nestle Twitter and Facebook accounts with criticisms and pleas for a new purchasing policy. What ensued was a successful takeover of these pages. Unfortunately for Nestle, they have engaged in very little dialogue with the social media comments nor has the organization proactively addressed the current problems and future plans to resolve the conflict. For certain, many outsiders are curiously awaiting responses, statements, and actions from Nestle that will in the short-term determine product viability. I would encourage Nestle to take advantage of this new, exponentially larger Internet following and attempt to take steps towards winning public opinion back and divert disaster into a positive. Nestle should act swiftly and consistently to update audiences on their efforts in discontinuing business practices harmful to the environment and the reparations the company will undertake to restore their image. Please comment, what actions do you recommend? What is the best way to use the Nestle social media accounts to address the conflict?
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