Windows 7 making use of Groundswell!

Want to witness Groundswell in action, look no further than the highly competitive market of computer programming to find a great example. Microsoft and Windows have been promoting the concept of embracing the customer's needs and ideas in conjunction with the launch of the new Windows 7 for PC. Popular opinion, word of mouth, and even advertising appeal has all been in favor of the Mac systems recently and the sales differentials corroborate this development; even with Mac having a substantially higher price tag. To combat this trend, Microsoft has launched a new user friendly campaign that is driven by...you guessed it, the ideas and suggestions of the consumers. The new ads are spreading across television and many of the social media sites in an effort to appeal to a diverse range of potential consumers. The overarching theme of the new commercials is to have people of all demographics explaining how they sent their ideas to Microsoft and the resulting feedback is what created the new Windows 7. The message being this new software is for consumers, made by consumers. Essentially, Microsoft has generated considerable new buzz and positive reviews by simply highlighting the fact that many of the new functions were produced by listening to the user! Maybe they read Groundswell too! Please feel free to comment, have you seen the new commercials? Do you think it is striking a chord with users? Is Microsoft effectively blending social media with the book's concepts?