Tuesday, February 23, 2010

Organizations not using video sharing that should be!

This will be a bit of an abbreviated blog posting due to an overwhelming amount of midterms and papers due shortly! One of the main things that struck me today from Dr. Waters's lecture on video sharing sites was the slide on the Pope and his use of Youtube to reach out to the congregation. I immediately thought of the nonprofit organizations that fail to utilize this medium to effectively attract prospective donors and engage existing ones. One of the most familiar lines said to telephone nonprofit solicitors, if they even get that far, is..."send me your information and I would be happy to look over it." If a nonprofit representative gets to this point, chances are you have greatly reduced your chance to enlist a new donor. Video sharing would be a nice alternative that could provide an inside look at the organization to current stakeholders, allowing them to see their money or time in action. Prospective contributors could gain a feel for services, staff, and mission of the organization. A video sharing site could also include links to other social media pages and the official website; increasing visibility of the organization and ease in which one can donate if a link is available on all sites. Perhaps most importantly, the solicitations may be easier and attract more attention. Even if you are getting cut off on the phone, a quick way to leave an impression is to simply say..."just check us out on Youtube!" Please share your comments. What other organizations would you recommend use video sharing sites? Want a great example, check out this Youtube nonprofit: http://www.youtube.com/user/AmRedCross

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