Digital explosion, feel free to join anytime

I was watching a recent lecture from my social media professor detailing the digital explosion and all of the advantages that are available through use of the Internet. This information has to be common sense, right? I am sure most organizations are using these mediums to their fullest capabilities, right? This inspired me to check-up on a project I was involved in over the summer session with a non-profit organization, in which I developed an E-philanthropy plan for implementation. I had worked with this same organization 6 years prior on an undergraduate assignment and was well rehearsed in company facts and figures. My first hint of trouble should have reasonated when I compared more recent data to that of the prior data and discovered over the last 6 years; volunteers, volunteer hours, and donations had decreased, while the number of paid staff had grown exponentially. This organization had done very little to embrace social media or become more involved with websites that could greatly benefit company goals. I made sure to expand on the plan with very precise instructions and explanations as to what the sites were and how the organization should personalize the set-up. I essentially treated this non-profit as if I were explaining to my 2 year old how the Internet works. To my utter amazement, 8 months have passed and not a single effort has been put forth to join the digital explosion. This means there exist very minimal maintenance of relationships, no conservation of visitors, limited stewardship, and zero informational spread on the cause of organization or ways to donate. This represents wasted opportunities that is a result of stubborn and incompetent leadership. However, those that are truly penalized are the ones that need the help the most.